Choosing The Marketing Method For Your Business
Marketing comes in many different forms. You can choose to do marketing through television, radio, billboards; the list goes on. The one question that is asked more than any other question when it comes to SEO for plumbers.
What form of marketing should I use?
The answer isn’t always so clear-cut. Each type of market has its advantages and disadvantages. If you are trying to start a business website or blog, there are no easy answers because your business goals will change based on what you’re selling and where you’re selling it. Also, there are different types of businesses within each industry that require different approaches depending on their size and share of voice (SOV).
PPC Or SEO?
Paid Search Marketing, or PPC for short, is a form of marketing that increases visibility and traffic to websites by buying advertising space from search engines. SEO on the other hand is a marketing technique that uses white hat techniques to increase online visibility through websites. Paid search marketing campaigns allow businesses to get their products in front of target audiences within minutes after signing up while organic SEO takes weeks to increase rankings. PPC allows businesses to have control over what keywords they want to use so consumers are more apt to click on links with higher quality scores rather than links with low-quality scores. In comparison, when doing SEO marketers often don’t have full control over which keywords they will rank for because it can take months or even years for them to rank for high-quality terms.
In conclusion, PPC is a better form of marketing than SEO because it allows businesses to spend money on ads and get results within minutes versus waiting weeks or months to see results from organic SEO. Additionally, PPC campaigns give marketers the power to choose specific keywords they want to use while SEO marketers rely on search engines to rank sites for quality keywords.
The Advantage Of Doing Both PPC And SEO
Doing both pay-per-click advertising (PPC) to drive people to your site, and organically-boosted search engine optimization (SEO) is a great way to get more traffic fast. Not only that, but the two techniques are also very good at bringing in leads for your business. But why should you do both? And what’s the difference anyway? Here are some of the reasons why having both PPC and SEO in your marketing plan is an effective strategy.
- You can be doing paid ads while working on organic boosts
One of the best things about having PPC – besides being able to really target people when they’re searching for things related to your products or services – is that it can be done alongside your organic SEO efforts.
- You can pay when it makes sense for traffic
Of course, when doing PPC, you’ll want to make sure that each click is worth it; spending more to get better leads isn’t helping you out at all if they aren’t converting to sales or leads! But one of the best reasons why PPC is effective is because you only pay for clicks – not views or kind of impressions (just like with SEO).
- You can boost your organic rankings by building more content
One of the best things about boosting SEO is that you pay nothing until people are clicking on your site – and even then you only pay when they convert to leads or sales!